Ramping up of Digital Program Placement in Supermarkets
Adcorp360, our digital division, saw tremendous growth this year. As of this writing, there are over 225 stores that have our MarketVision and Deli Digital programs in-store. Our ‘digital’ footprint now extends as far south as Philly, up through New York and New Jersey, and continuing east thru Connecticut, up into Massachusetts.
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Who jumped on the digital bandwagon in 2017:
- The Foodtown and PriceRite chains came on board with our MarketVision program.
- We expanded our partnership with Shoprite, mostly in CT, and got the ‘go ahead’ to install MarketVision programs in 6 Shoprite chains including, the Joseph Family, Cingari, Cohen, Drust, Charles Miller and Garafalo.
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If your business is located near any of these markets, give us a call to learn about our digital programs and how these programs (and all of our programs!) can help build awareness of your business to your local target audience (who happen to be the shoppers in the store).
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Re-branding
In an effort to be less placement specific of the product, and more relevant to how the shoppers are engaging with our products along their shopper journey we re-branded our two in-store digital programs under the header name of MarketVision.
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The MarketVision Network is a series of screens placed along the main aisle/register area of the supermarket that shoppers use continuously to gain access to the inner aisles of the center store. As shoppers use the main aisle they are exposed to our network of screens, and the loop of content consisting of our customer’s ad message and other content. And, of course, while they are on line at the register, they become a captive audience, exposed to the 4:00 loop of entertainment and customer advertising.
If we stay on pace, by the end of 2018 our MarketVision Network program will be installed in close to 200 supermarkets.
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Our MarketVision Kiosk program consists of 4 or 5 kiosks or wall-mounted hi-def screens strategically placed in departments that are heavily trafficked areas along the shopper journey, and where there is ‘dwell’ time. This allows for maximum exposure and engagement of your message to shoppers.
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